AI projects
Marketing · Content · Operations · AI-enabled workflows
Practical portfolio projects demonstrating how I use AI to support marketing, content creation and repeatable workflows — while keeping human judgement at the centre.
- InformationIdeas, interviews, feedback, briefs
- AI structures itAnalyse · organise · draft
- Human judgementEvaluate · decide · approve
- Marketing outcomeContent · insights · workflows
About this portfolio
This portfolio presents a series of fictional marketing projects created to demonstrate my practical approach to AI-enabled marketing.
Rather than focusing on AI as a standalone technology, these projects explore how AI can support everyday marketing work — from content creation and information synthesis to workflow design and process optimisation.
The projects are designed around realistic business scenarios and follow a human-in-the-loop approach: AI supports the process, while strategy, judgement, accuracy and final decisions remain human-led.
Information
Structure
Decision
✓
AI supports the process.Human judgement drives the outcome.
Core capabilities
Content
AI-assisted content creation & repurposing
Marketing
Audience-focused communication & messaging
Operations
Repeatable workflows & process design
AI
Practical AI application & automation thinking
C1AI
Your personal AI coach for Cambridge C1 Advanced
The fictional company behind the projects
C1AI is a fictional AI-powered learning platform designed to help advanced English learners prepare for the Cambridge C1 Advanced exam.
C1AI combines structured exam preparation with personalised AI-powered practice, feedback and progress guidance.
The platform is designed for learners who already have a strong level of English but need a more structured, flexible and personalised way to prepare for their exam.
C1AI supports learners across all four parts of the exam
Reading & Use of English
Practise · Analyse · Improve
AI generates exercises, analyses mistakes and explains them.
Writing
Write · Get feedback · Improve
Feedback on structure, accuracy, vocabulary, coherence and task achievement.
Listening
Practise · Review · Repeat
Performance feedback, recurring difficulties and practice recommendations.
Speaking
Speak · Get feedback · Practise
Simulated speaking with feedback on fluency, vocabulary, grammar, pronunciation and interaction.
Product philosophy
C1AI is designed as a personal AI learning assistant — not a system that does the learning for the user.
Its role is to help learners understand where they are, identify what they need to improve and practise more effectively.
The platform combines AI-powered feedback with structured exam preparation, helping learners make informed decisions about what to practise next.
AI supports the learner.The learner stays in control.
- LearnerStarts from where they are
- AI supportFeedback and guidance
- Practice + feedbackPractise, see mistakes, understand them
- Learner decisionChooses what to practise next
↺ Then the cycle repeats, with the learner in control.
Target audience
C1AI is designed for ambitious adult English learners preparing for Cambridge C1 Advanced who want a flexible alternative to classroom-based preparation. They already have strong English, but need more structure, targeted practice and personalised feedback.
Meet the learners
Anna · 29
Marketing Manager · Warsaw
B2+ / C1 · Goal: C1 Advanced certificate · 30–45 min a day
“I know English well, but I don’t know exactly what I need to improve to pass the exam.”
Michael · 23
Master’s Student · Kraków
B2+ / C1 · Goal: international graduate programme · Self-study
“I can communicate comfortably in English, but exam tasks are different from everyday English.”
Sofia · 35
Project Manager · Madrid
C1 · Goal: career development · Flexible, independent learning
“I need a clear study plan that fits around my work.”
My role
Marketing Specialist at C1AI
For these projects, I took the role of a Marketing Specialist within the fictional C1AI marketing team. My role combines content creation, digital marketing, marketing operations and practical AI application.
Content & Communications
Marketing Operations
Digital Marketing
AI-enabled Marketing
My approach
I use AI as a practical tool within the marketing workflow — to accelerate research, structure information, generate ideas, transform content and reduce repetitive work. Strategy, audience understanding, factual accuracy, brand voice and final decisions remain human-led.
AI accelerates the work.Human judgement drives the outcome.
Selected projects
Three fictional projects. Three different marketing problems. One consistent approach.
Knowledge → Content
Open case study ↓Understand · Project 02Feedback → Insights
Open case study ↓Organise · Project 03Brief → Workflow
Open case study ↓Project 01 case study: From Expert Knowledge to LinkedIn Content
Overview
A fictional workflow showing how one expert interview can be transformed into multiple audience-focused marketing assets using AI-assisted analysis and content repurposing.
- 45-min expert interview|AI-assisted analysis|Content strategy|5 marketing assets|Human review
01Challenge
C1AI has strong educational expertise, but turning expert knowledge into consistent, audience-focused marketing content can be time-consuming. The goal was to design a repeatable workflow transforming one expert interview into a multi-format content package.
One expert conversation → multiple marketing assets
02Source
45-minute interview with C1AI’s Head of Education.
Fictional portfolio simulation03AI-assisted analysis
AI was used to:
- analyse the interview
- identify themes and insights
- suggest content angles
- adapt the core idea into different formats
- create first drafts
- identify repetition and consistency issues
04Human decision
AI can find the material. Human judgement decides what matters.
Human responsibilities:
- selecting the central insight
- evaluating strategic relevance
- validating factual accuracy
- protecting expert meaning
- adapting to the audience
- maintaining C1AI tone
- approving final content
05From audience need to insight
Audience problem: “I know I need to prepare, but I’m not always sure what I should focus on next.”
Central insight: “Before you practise more, understand what you are trying to improve.”
- Diagnose|Focus|Practise|Review
06Content package
07Workflow
- Expert interview|AI analysis|Human evaluation|Core insight|Content strategy|AI-assisted drafting|Human review|Final content
08AI vs human
Analyse · Structure · Identify themes · Suggest angles · Draft · Transform · Spot repetition
Interpret · Prioritise · Validate · Protect meaning · Adapt · Edit · Approve
09Outcome
No metrics are invented or claimed.
10Reflection
The value of AI was not simply generating more content. It was making the transformation from knowledge to content more structured and repeatable.
Project 02 case study: From Customer Feedback to Marketing Insights
Overview
A fictional customer insight project showing how AI can analyse unstructured learner feedback, identify recurring patterns and support the creation of actionable marketing insights.
- Customer feedback|AI-assisted analysis|Themes & patterns|Human validation|Marketing insights
01Challenge
How can unstructured customer feedback become useful marketing knowledge?
02Source
12 fictional learner feedback statements from post-study surveys, product feedback and learner interviews.
Fictional portfolio simulation03AI-assisted analysis
- Customer feedback|AI-assisted analysis|Coding & classification|Themes & patterns|Human validation|Customer insights
04Themes & patterns
05Human validation
AI identified the pattern. Human judgement validated the insight.
Validation criteria:
- evidence in the feedback
- context
- relevance
- marketing usefulness
- avoiding unsupported conclusions
06Customer insights
07From insight to marketing action
- Customer problem|Customer insight|Marketing message|Content opportunity
Example messages:
- Know what to work on next.
- Understand your mistakes. Know what to do next.
- Make your practice more purposeful.
- Prepare for the exam, not just for English.
Content ideas:
- What should I practise next?
- Why do I keep making the same mistake?
- How to turn feedback into better practice
- How to prepare for C1 when you don’t have much time
- Why good English isn’t always enough for C1
08AI vs human
Classify · Cluster · Summarise · Identify patterns · Suggest themes · Transform information
Interpret · Validate · Prioritise · Challenge assumptions · Assess relevance · Decide
09Limitations
AI-assisted analysis can:
- over-group different problems
- miss context
- interpret statements too literally
- make weak patterns look significant
- create plausible but unsupported interpretations
AI-generated patterns are a starting point for analysis, not final customer truth.
10Outcome
11Reflection
The value of AI was not simply summarising feedback. It was helping transform many individual statements into a structured starting point for human analysis.
Project 03 case study: From Marketing Brief to Campaign Workflow
Overview
A fictional campaign operations project showing how AI can turn a high-level marketing brief into structured workstreams, tasks, dependencies and human review points.
- Brief|Structure|Tasks|Workflow|Human review|Campaign ready for execution
01Challenge
How can AI help turn a high-level marketing brief into a structured workflow?
02Campaign: 30 Days to C1
- Objective: increase awareness of C1AI among advanced English learners preparing for Cambridge C1 Advanced and communicate its value as a personalised AI learning assistant.
- Core message: Prepare with more direction, not just more practice.
- Channels: LinkedIn · Email · Website · Short-form video
03Content pillars
04Workstreams
05Workflow
- Brief|Campaign strategy|Messaging framework|Content plan|Asset production|Human review|Final QA|Scheduling|Launch
After the messaging framework is agreed, LinkedIn, email, video, article and landing page work can run in parallel.
06Content batching
One starting idea, “How do I know what to practise next?”, becomes several assets:
07Campaign task board
| Task | Workstream | Dependency | Human review | Status |
|---|
08Human review gates
Human review is built into the workflow.
09AI vs human
Analyse · Structure · Classify · Suggest · Draft · Transform · Document
Interpret · Prioritise · Validate · Decide · Fact-check · Edit · Approve
10Outcome
No metrics are invented or claimed.
11Limitations
AI may:
- misunderstand business priorities
- create unnecessary tasks
- miss organisational constraints
- propose unrealistic dependencies
- optimise for completeness rather than impact
A well-structured workflow is not automatically a good workflow.
12Reflection
AI can support marketing operations, not only content generation. It can help turn an ambiguous brief into a visible structure of workstreams, tasks, dependencies and review points.
AI can organise complexity. Human judgement turns that structure into a workable marketing process.
Create → Understand → Organise
Different marketing problems. One consistent approach: use AI to accelerate the process while keeping human judgement at the centre.
How I work with AI
Blue: AI assistance, information, structureCherry: human judgement, validation, decision
Understand
The problem, audience and context.
Structure
Turn information into a clear framework.
Generate
Explore ideas and create first drafts with AI.
Evaluate
Check relevance, accuracy and strategic fit.
Refine
Edit, adapt and improve.
Approve
Human judgement stays responsible for the result.
Responsible AI principles
Human in the loop
AI supports decisions; it does not replace responsibility.
Accuracy first
AI-generated information is reviewed before use.
Context matters
Outputs are interpreted in the business and audience context.
No blind automation
Not every task should be automated.
Transparency
Fictional projects and AI-assisted processes are clearly identified.
About me
Marketing and digital project specialist with experience coordinating website, content and marketing projects from brief to final delivery.
Currently, I am developing my skills in AI and looking for an opportunity to combine project coordination with AI-driven ways of working. I enjoy bringing structure to complex projects and finding practical ways to improve digital workflows.
AI in my work
AI tools
- Claude: project work, structuring information, preparing project materials
- ChatGPT and Copilot: content creation, research, analysis and everyday workflow optimisation
- LanguaTalkAi, Grammarly
AI courses
Anthropic / Claude Academy
- Claude 101
- Introduction to Claude Cowork
- Google AI Professional Certificate
- Google AI Essentials Specialization
- Google Workspace with Gemini Specialization
The projects presented on this website are fictional portfolio simulations created to demonstrate marketing thinking, AI application and workflow design. No real client, customer data or campaign performance results are presented.